Vintrigue is a new concept created for Lanchester Wines. The concept is all about offering independents trade access to a world of premium wines. It is also about showcasing Lanchester as a one stop shop for the UK independent retail trade with exceptional beers from Full Circle and soft drinks as well as gifts.

Bloom were commissioned to develop a new brand and e-commerce website. The site has a carefully considered structure and is designed to be user-friendly and conversion centric. The site style is unique and engaging and tailored to resonate with the independent retailer network.

The site puts wine front and centre with an elegant isolated image of each product and filters to enable quick searching of the product catalogue.